Running a woman-owned business in any industry presents certain challenges, but doing so in sports — now that’s different. By 2019, there were 13 million women-owned businesses in the U.S. Sadly, this number is still only less than a quarter of all businesses. It can feel like an uphill battle, but that’s when you dig in your heels and make sure you’re the first to the finish line. It’s also when you take a look around and recognize when the playing field has suddenly leveled.
In the world of sports, coronavirus has become the ultimate game changer. Every arm of professional sports has seen disruptions in schedules, tournaments, and even bringing in crowds to watch regular play. Those businesses tied to live sporting events are pivoting to ensure they can provide the necessary support to keep sports alive. How are you keeping up?
It was a huge hit to the athletic community to see the Summer Olympics get postponed for an entire year. Competitors so close to their big day were forced onto the sidelines. While training will continue, this gap has left consumers wanting sports on their televisions. Yet, they’re getting harder and harder to find.
Every professional sport is taking a page out of the Olympics playbook, making changes to when and how they’ll return to regular play. While it’s going to be a long time before we see droves of people tailgating before an event, some athletic organizations are finding their way back.
As major sport outlets realize that broadcasting must go on even if ticket sales can’t, it’s time to rethink live sports production. Some companies were already ahead of the game in the arena.
Sports look very different from movies or even TV shows when you’re watching them on the screen. First of all, they’re always filmed live, and they move fast. Capturing the action though is only part of what people watching expect to see. A sporting event is exactly that, an event. Fans who can’t be there in person want more than just what’s happening on the field. They want insight into the teams, the league, and the players. It’s the extras of the feature team that complete the story and add quality to the broadcast. Now, more than ever, telling that additional part of the story is what will draw viewers in since the broadcast has suddenly become the only way to connect with a favorite team or player.
With a focus on tennis and golf, Greyline Media is different. Realizing the challenges that occur when telling the complete story of a sporting event to those watching at home, we take a different approach to capturing content that adds dimension to the action on the field, court, or course. Our live sports productions include a high-end, cinematic approach, transforming live TV. We take the pieces of a sporting event you can’t always see during competition and let them pop. It’s not just a golf ball bracing for impact on the head of a driver, but rather the settling of a player’s mind helping them rise to the top of the pack.
You’ll see how every volley of a tennis match changes the potential outcome of the competition by sheer athleticism and will to win. You’ll meet the players, hear their story, and see them as individuals working hard in a sport you love.
At Greyline Media we’re working to give sporting events a cinematic appeal. We strive to capture those pure nuggets that tell a story and portray what’s at the heart of competition. Our feature team creates superior branded content as well. All these elements combine to give viewers a sporting event worth watching while they wait to return to the stands again.
As television becomes the only way fans can watch their favorite team play, for now, the quality of that footage matters. Content must go further, to replace the feeling of physically being at a tennis tournament or golf tournament. What you add to your video broadcast is key to engage devoted fans, who really wish they could be there live with the players.
With a real passion for athletics and an expertise at capturing storytelling and producing video content that stands out, Greyline Media is ready to deliver. As a female-owned business in sports, we’ve always let our work speak for itself. Our superior product not only conveys our understanding of the event we’re filming, but demonstrates our passion for all things active. Contact us today to learn more about how you can successfully pivot during coronavirus, give your broadcast a little something extra, and continue enticing fans to support your organization.
For more information visit GreylineMedia.com or email Lesley@greylinemedia.com